Thursday, December 9, 2010

Sir Richard Branson, Virgin America Comes To Fort Worth

On the afternoon of Wednesday, December 1, a plane touched down on the tarmac at DFW International Airport which bore witness to an unusual and spectacular display. Beside the runway stood several of Cowtown’s iconic longhorns, accompanied by a virtual “Who’s Who” of local leaders, including Fort Worth Mayor Mike Moncrief, American Airlines CEO, David Cush, and Fort Worth Chamber President and CEO, Bill Thornton, to name a few.

The exuberance marked the celebration of two monumental achievements: the first being the inauguration of domestic flights offered by Virgin America out of DFW Airport, and the second being the arrival of the eccentric Virgin CEO, Sir Richard Branson, himself. Not long after, champagne corks were sent flying as attendees enjoyed the red carpet experience in true Virgin fashion.

The following morning, Glint’s own Craig Lloyd, President, and Ryan Cormier, Interactive Director, had the distinct pleasure of meeting Sir Richard in person, while enjoying an early morning Bloody Mary… “Virgin,” of course! Following the reception, Sir Richard took to stage to participate in a forum moderated by none other than the Fort Worth Star-Telegram’s own Gary Wortel, President and Publisher.

Virgin America will initially offer two direct flights from DFW to California: one to Los Angeles, and the other to San Francisco. Branson said in the forum that Virgin hopes to add additional flights in the coming years in order to provide increased competition to other airlines, thus lowering prices across the board for consumers. “Competition is good,” Branson said.

Virgin’s presence at DFW Airport further strengthens the international hub’s prowess as one of the top airport’s in the nation. Of the $48 billion generated annually by airports operating in Texas, DFW International Airport accounts for one-third, or $16 billion of that each year. The introduction of Virgin America to DFW’s capabilities will only strengthen DFW’s position as one of the best in the business.

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